These forays into online tee time activity go back to the late 90’s, so seeing it surface again was not a surprise to people tracking technology in golf.
The PGA also took a look at GDIS along with Turner Sports as a potential media partner.
Instead, NGCOA has become a discussion leader in best practices for dealing with third party tee time providers. The NGCOA gave up some time ago with what was formerly known as Golf Digest Information Systems (GDIS), which now resides in Myrtle Beach as Tee Links. Led by people within the PGA ranks as well as owners and operators aligned with the NGCOA and many independent thinkers from either organization, voices were heard loud and clear citing fears of “who controls my tee sheet?” and “there’s a bounty on my head?” The PGA, and the NGCOA as well, have long coveted being able to be the primary electronic tee sheet provider for the golf industry, and by so doing, to create revenue streams for their respective organizations. Last week, as word spread and PGA officials were barraged by complaints and concerns voiced by PGA members and course owners, the PGA notified members that it was canceling the proposed partnership with GolfNow and would poll members and study the issue internally to try to come up with a PGA-backed tee time marketing solution that would be more acceptable to its membership and their employers. The announcement reverberated up and down International Drive and launched a tumultuous two days of head counting and politicking that ended on Wednesday with a subsequent announcement that the deal was under further review and tabled for at least two months. He 2012 PGA Merchandise Show got off to a rollicking start with the announcement on Tuesday at the PGA annual meeting that the PGA had entered into a partnership agreement with GolfNow. PGA cancels tee time marketing alliance pending further study PGA/GolfNow deal torpedoed by members’ and owners’ reactions
The Pellucid Perspective - February 2012 - ()
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